Choosing a Name for your home health care Business
What's in a name? that which we call a rose
By any other name would smell as sweet;
- William Shakespeare
Choosing a Name for your House Cleaning Business
It’s important to invent a good name for your new home health care business. You’re going to be putting a lot of time and energy into providing excellent service for your clients, and building up a good name for your company. You’re going to be marketing the business, using a variety of methods. If you want to change your name at some point in the future, you can do that, but it can be very time-consuming and costly. And, importantly, you’re going to have to start developing brand recognition for your new home health care company name from the start. So, try your best to get it right from the beginning. As you’re going to be living with the name for a long time, choose carefully.
Some points to keep in mind when naming your home health care business:

Don’t use a name that is already in use by another company providing the same service as you. Any large home health care company will have trademarked their name, meaning that no one else can legally use it. If you choose a name that is already trademarked, you’ll most likely get a call sooner or later from the trademark holder (or their lawyers) demanding you change your name. Not something you want to have to spend your time doing. If you get it right when starting, you can save yourself a lot of time and trouble later on.

You can do a check on your proposed name on the internet. Go to the Government Trademark and Patent office (, and check to see if your proposed name is trademarked.

You should also do a search of the internet to see if the name you’re thinking of for your home health care business is already in use by someone else in your country.

Note that there is a body of law which provides a common law trademark to business owners who’ve used a business name for a long time. If that business operates in only one city (or one state, or one country) and they don’t have a registered trademark, you could take a chance and use that name in another state (or country). However, I don’t advise this. Rather, try to come up with a wholly unique name that you can trademark yourself if and when you decide to do so. (You can apply for a trademark yourself on the USPTO web site, or you can hire a lawyer to perform the process for you.)

In summary, chose your name carefully – you may want to expand at some point into other cities or states and if your name conflicts with others’, you may have problems keeping your chosen name in all the locations where you wish to do business.


Be cautious about naming your new business after yourself. There are many home health care businesses with names such as “Mary’s Health Care”. The advantage of a name like “Mary’s Home Health Care” is that it has a personal feel, and people who like Mary would be inclined to retain her for her services. However, although Mary’s Home Health Care might grow and prosper in its initial location, problems could arise down the road when Mary wants to sell the business. Unless the new owner’s name is Mary, that personal touch has been lost!

Note also that you can’t, in general, trademark a person’s name. You might be able to trademark Mary’s Home Health Care, for example, but it will probably present difficulties.

(Note one important exception to this rule: Wendy’s hamburger restaurants, which were named after the daughter of the founder, who liked to promote his business personally, even after it had become a successful nationwide chain!)

Choose a name that reflects the type of work you do, if possible. It’s a good idea to include some words in the title that tell the public what you do. Think of including one or more of the words/phrases: Home health, health care, homehealth, etc. Note that having some descriptive terms in the business name could also help you alter on when you begin to think about SEO (Search Engine Optimization), a skill that is becoming more important day-by-day in today's internet-dominated world. (See more about SEO below.)
If you can, choose a name that will be memorable.
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